Privacy Policy

Last updated: 6 October 2026

 

Rapid Dawn Industrial (“Rapid Dawn Industrial”, “we”, “us”, or “our”) respects your privacy and is committed to protecting the personal information you provide when you visit our website, browse our equipment listings, contact us, create an account, or place an order.

This Privacy Policy explains what information we collect, why we collect it, how we use and protect it, and the choices and rights available to you.

  1. Who we are

Rapid Dawn Industrial is a South African business that buys and sells farming equipment, industrial machinery, vehicles, trailers, trucks, tractors, harvesting equipment, soil equipment, irrigation equipment, forklifts, and related machinery and parts.

Our website is:

https://rapiddawnindustrial.co.za/

For privacy questions or requests, contact us at:

info@rapiddawnindustrial.co.za

  1. Information we collect

Depending on how you use the website, we may collect the following information:

Information you provide directly

  • Your name and contact details;
  • Email address and telephone number;
  • Billing, delivery, and collection details;
  • Account login details if you register for an account;
  • Product, quotation, enquiry, or purchasing information;
  • Information you include in messages sent to us;
  • Any other information you voluntarily submit through the website or by email.

Order and transaction information

When you use our online shopping and checkout functions, we may process information needed to complete and support an order, such as the products selected, order details, billing information, delivery or collection information, payment status, and communications relating to the transaction.

Payment information may be processed by payment or financial-service providers made available during checkout. We use such providers to process payments and do not intend to store complete payment-card numbers or security codes on our own systems. The relevant provider’s privacy terms may also apply to payment processing.

Information collected automatically

When you visit the website, certain technical information may be collected automatically, including:

  • IP address;
  • Browser type and version;
  • Device type and operating system;
  • Approximate location derived from technical information;
  • Pages viewed, links followed, search activity, and referring website;
  • Date, time, and duration of visits;
  • Error and diagnostic information.

This information helps us operate, secure, maintain, and improve the website.

Cookies and similar technologies

The website may use cookies and similar technologies for purposes such as:

  • Keeping the shopping cart and checkout functions working;
  • Remembering preferences;
  • Supporting account login and session security;
  • Understanding website usage and performance;
  • Improving products, content, and user experience;
  • Supporting advertising or measurement where these tools are enabled.

You can control or block cookies through your browser settings. Blocking essential cookies may affect shopping-cart, account, or checkout functionality.

  1. How we use personal information

We may use personal information to:

  • Provide, operate, and maintain the website and online store;
  • Respond to enquiries, quotation requests, and support messages;
  • Process orders, payments, deliveries, collections, returns, and related communications;
  • Create and manage customer accounts;
  • Confirm product availability and provide information about machinery;
  • Communicate with you about an enquiry, order, account, or service request;
  • Prevent fraud, misuse, unauthorised access, and other security incidents;
  • Keep business, accounting, tax, and transaction records;
  • Improve the website, catalogue, services, and customer experience;
  • Send marketing communications where permitted by law and where you have provided the required consent or where another lawful basis applies;
  • Comply with legal, regulatory, court, law-enforcement, and governmental requirements; and
  • Establish, exercise, or defend legal claims and protect our rights.

We do not sell your personal information.

  1. Legal grounds and South African privacy rights

Where applicable, Rapid Dawn Industrial processes personal information in accordance with South Africa’s Protection of Personal Information Act 4 of 2013 (POPIA) and other applicable law.

Depending on the circumstances, our processing may be based on:

  • Your consent;
  • The performance of a contract or steps requested before entering into a contract;
  • Our legitimate business interests, provided those interests do not override your rights;
  • Compliance with a legal obligation; or
  • Another lawful basis recognised by applicable law.

Subject to legal limitations and verification of your identity, you may have the right to:

  • Ask what personal information we hold about you;
  • Request access to or a copy of your personal information;
  • Ask us to correct inaccurate, incomplete, or outdated information;
  • Ask us to delete information where there is no lawful reason for us to retain it;
  • Object to certain processing;
  • Withdraw consent where processing is based on consent;
  • Object to direct marketing or unsubscribe from marketing communications; and
  • Lodge a complaint with the Information Regulator of South Africa.

To make a privacy request, email info@rapiddawnindustrial.co.za with the subject line “Privacy Request”. We may need to verify your identity before completing a request. We will respond within the period required by applicable law.

  1. Sharing personal information

We may share personal information only where reasonably necessary for the purposes described in this Policy, including with:

  • Payment processors and financial-service providers;
  • Delivery, freight, transport, courier, collection, and logistics providers;
  • Website hosting, security, maintenance, analytics, email, communications, and technical-service providers;
  • Professional advisers, insurers, auditors, and business partners who are subject to confidentiality obligations;
  • Law-enforcement, regulatory, tax, court, or government authorities when required or permitted by law; and
  • A successor or transaction party if our business or part of it is reorganised, sold, or transferred.

Service providers may process information on our behalf and may be required to protect it and use it only for the agreed service.

  1. International processing

Some service providers may process or store information outside South Africa. Where this occurs, we take reasonable steps to ensure that the information receives an appropriate level of protection and is processed in accordance with applicable privacy law.

  1. Retention of information

We retain personal information only for as long as reasonably necessary for the purposes described in this Policy, including to complete transactions, provide support, maintain business and accounting records, resolve disputes, enforce agreements, prevent fraud, and comply with legal obligations.

Retention periods vary according to the type of information and the reason it was collected. When information is no longer required, we will delete, anonymise, or securely dispose of it where reasonably practicable.

  1. Security

We use reasonable technical and organisational measures designed to protect personal information against loss, misuse, unauthorised access, disclosure, alteration, or destruction. However, no website, transmission, or storage system can be guaranteed to be completely secure.

You are responsible for keeping account passwords and login information confidential and should notify us promptly if you believe your account or information has been compromised.

  1. Third-party websites and services

The website may contain links to third-party websites, payment pages, social-media services, or other external platforms. Those third parties have their own privacy policies and terms. We are not responsible for their privacy practices, content, or security.

  1. Marketing communications

If you subscribe to communications or otherwise provide the required permission, we may send information about products, machinery, services, offers, or business updates. You can unsubscribe at any time by following the unsubscribe instructions in the message or contacting info@rapiddawnindustrial.co.za.

Transactional, account, security, and service messages may still be sent when necessary to complete or support a transaction or respond to your request.

  1. Children’s privacy

The website is intended for adults and businesses involved in equipment enquiries and transactions. We do not knowingly collect personal information from children. If you believe a child has provided personal information to us, please contact us so that we can investigate and take appropriate action.

  1. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our website, services, technology, legal obligations, or business practices. The updated version will be posted on this page with a revised “Last updated” date.

  1. Contact us

For questions, complaints, access requests, correction requests, deletion requests, or other privacy matters, contact:

Rapid Dawn Industrial
Email: info@rapiddawnindustrial.co.za
Website: https://rapiddawnindustrial.co.za/

Publishing checklist

Before publishing, confirm the following details with Rapid Dawn Industrial:

 

  • The registered legal entity name, if different from “Rapid Dawn Industrial”.
  • The business or registered address that should appear on the page.
  • The payment providers used at checkout.
  • Any analytics, advertising, remarketing, newsletter, live-chat, social-media, or consent-management tools installed on the website.
  • The person or role responsible for POPIA privacy requests, if different from the general contact email.
  • The site’s cookie-consent configuration and retention periods.

 

This page is drafted for website publication and Google Merchant transparency requirements. It should be reviewed by the business’s legal or privacy adviser before it is relied upon as a final legal policy.